Innovations

New Product
Crystal Intarsia with Reflective Components

Elevating silhouettes from subtle to striking, the brilliant reflective design creates visual moments that blend innovation and contemporary edge. Dynamic and detailed, it brings multidimensional depth to any style.

Characteristics

• Key Features: The retroreflective element creates a new haptic and multilayered look for Crystal Intarsia motifs.
• Visual Impact: Crafts a striking new layer
  of visual sophistication.
• Design Versatility: It offers flexible dimensions for customization and design differentiation with its retroreflective property.

New Cut
Deltoid Fancy Stone

Architecture meets precision-cut brilliance in the new Deltoid Fancy Stone. Classic yet modern, its lightweight form creates a fresh, graphic silhouette, offering creative ease and expressive asymmetry to any style.

Characteristics

• Modern edge: A unique kite-shaped cut that brings a fresh, contemporary edge to the Fancy Stones assortment.
• Design evolution: Expands creative possibilities for contemporary and avant-garde designs.
• Dual brilliance: Two cuts, one extraordinary stone: a princess cut on the reverse for maximum fire, paired with a step cut on the front for crisp, architectural clarity.
• Core sizes: Available in commercially relevant sizes (6 mm, 8 mm, and 10 mm).
• Color range: Offered in bestselling classic and contemporary colors.

New Color
Persian Red (TCF™)

Celebrating creativity and artistry, Persian Red (TCF™) makes
a bold statement, breaking neutral wardrobes with confident energy. Playful yet daring, it transforms everyday looks into expressions of individuality.

Characteristics

• Swarovski Persian Red (TCF™) is cadmium-free and our most sustainable red to date.
• 69% Lower Resource Use Footprint*: Compared to our conventional coloring processes for crystal components the new TCF™ color uses fewer mineral and metal resources.
• 38% Lower Environmental Footprint*: The new TCF™ color has a 38% lower overall environmental footprint compared to our conventional coloring process (with resource use, minerals and metals as the most relevant indicator).

_{*According to a cradle-to-gate ISO 14040-conform screening
Life Cycle Assessment using the EU-PEF method, performed
by external agency Quantis.}

New Effects
Crystal Lacquer^PRO Lux Effects Blue Muse, Tuscan Yellow and Herbal Green

Balancing optimism with an unexpected edge, this trio of next-generation hues offers elevated appeal and creative freedom. Grounded yet energizing, their depth and light reflection create
a bold, defiant design impact.

Characteristics

• Lacquer innovation: Complements and extends our large assortment of market-first lacquer effects.
• Advanced performance: Combines durable lacquer technology with a premium look.
• Refined brilliance: Enhanced craftsmanship with an exquisite lacquered finish.
• Bold sophistication: Rich, detailed hues that create a polished and elevated design impact.

New Product
Cabochon Cupchain

Featuring precisely set Hotfix cabochons with lustrous pearl lacquer, these refined Cupchains are reimagined with heightened sophistication. Shimmering with a fusion of elegance and edge, defined by a modern silhouette.

Characteristics

• Diverse choice: Three customized
  plating possibilities (Rhodium, Gold,
  and Gun Metal).
• Material excellence: Outstanding
  premium quality.
• Luxury appeal: The refined look on both sides of the cupchain offers multiple application options for various segments.
• Design flexibility: Perfect offer for bridal collections as well as for jewelry, shoes
  and accessories.

New Effect
Crystal Urban Grey

A contemporary finish blending subtle sophistication with street-style finesse. Moodier grey tones shift with brilliant shards of light, creating a cool neutral effect of understated elegance and modern style.

Characteristics

• Diverse range: A timeless, elegant effect suitable for all product categories.
• Flexibility: Extensive assortment of shapes and sizes offers limitless design possibilities.
• Material excellence: Engineered with precision, ensuring consistent sparkle, depth, and luminosity.
• Color consistency: Exceptional consistency across sizes and shapes.

New Color
Crystal Iris Pearl

A luminous, iridescent shade that shifts between deep violet and blue, blending modern elegance with a cosmopolitan edge. Its shimmering surface carries a timeless, refined appeal.

Characteristics

• True luxury: A rare, saturated purple that stands apart from other purples on the market.
• Emotional color: Ideal for design storytelling – purple is linked to luxury, ambition, rarity, magic and mystery.
• Swarovski quality benchmark: Outstanding gloss, uniformity, and resistance.
• Seasonal relevance: Tailored for Fall/Winter collections where darker, emotionally-symbolic tones gain traction.